Genius Drive Logo - Charcoal - Blue Gray@2x
Logo_black

 

The Value-Led Growth Method

For High Growth Revenue Leaders and CEOs 

The Proven Method to Accelerate Revenue Growth by 50% in 2025

Product-led growth isn't enough to convince risk-averse buyers to act. This workshop will equip you with a compelling story that will inspire your prospects to buy. 

Join us for this exclusive in-person workshop in New York. Sponsored by Minoa.

When: June 10th at 4-6PM AM EST.

Location: 183 Madison Avenue, 18th Floor, New York, NY 10016

April Morley - Headshot
Tom Headshot

www.geniusdrive.com

From this workshop, you will:

Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets

Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts

Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects

Experience the power of a Value Automation Platform to accelerate your value journey
   

Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025

WHAT CLIENTS ARE SAYING

Aloysius Boyle
"It has been a fantastic engagement with Genius Drive. I knew that if we were going to grow as an organization, we needed to be able to have the value conversation and defend the price we are bringing to the table. We stand by our great product but it has to be defensible.
When we started, we were in a competitive situation and I knew the other company would put together a great deck about why how they can support the business better than we could.
It was a David and Goliath scenario. I knew that if we could extract metrics that were tied to the business, what it meant to achieve the outcomes personally and professionally, we could punch above our weight. And we did.
You can't just sell software and technical problems. You have to shape business problems with a CFO-ready business case."

Aloysius Boyle, Chief Executive Officer, Caveonix

ABOUT THE FACILITATORS

Tom Headshot

Thomas Pisello

Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience.

He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, Connotate Technology and several more.

Tom is the creator of the “Evolved Selling Institute”, author of the bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide”, and the founder of the purpose-driven Growth through Grief and author of the self-help book by the same name.

April Morley - Headshot

April Morley

April brings fifteen years experience in sales and launching, scaling and leading global value and strategy teams in the B2B software industry.

As Head of Worldwide Customer Advisory at Alteryx, she led the pivot to Value-Led Growth and built the value engineering program from the ground up.

Her teams influenced over $300M in revenue annually and led to 2-3x deal size increases and 20+ percentage points increase in win rates.

She holds a Bachelors degree in Marketing from the University of Florida and an MBA from Duke University.

Scott Turner
“Having customers who were Finance leaders and accountants, it was going to take more than good technology and demo to win them over.
We had to credibly communicate and quantify our value in a bullet-proof fashion, but this was easier said than done.”

Scott Turner, Chief Marketing Officer, K1X

Sherri sklar
“Like many earlier stage firms, we were good at talking about what we did, but not so good at articulating the value we could help deliver. This led to stuck deals and a growth barrier we had to overcome.
I can confidently say, if you’re looking to supercharge your value proposition and inspire customer engagement, Genius Drive is your go-to partner. I take them everywhere I go.”

Sherri Sklar, Chief Revenue Officer, Growthtera

Mission Statement

To empower companies to clearly communicate and quantify their value proposition at every stage of the customer journey. 

The meaning of the company name, Genius Drive: Helping you implement the wisdom of value (the Genius), developing and delivering value programs at scale faster and more efficiently than you could on your own (the Drive).

Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do, our best practice of combining modern buyer neuroscience, value quantification and value storytelling to better engage attention, motivate buyers, accelerate buying decisions and grow their relationship with you.

Genius Drive, 2025. Copyright, (c) All rights reserved.