Inspired Value Storytelling

For High Growth GTM and Value Leaders

Your Tool to Accelerate into the Outcome Economy

Product-led growth isn't enough to convince risk-averse buyers to act.

This hands-on collaborative workshop will equip you with a framework and messaging content to fuel your differentiating value story: inspiring your buyers from "Do Nothing" to "Yes".

Join us for this exclusive in-person workshop in NoMad, New York.

When: Thursday, October 30th

Registration starts at 8:30AM

Workshop: 9:00 AM to 10:30 AM EST.

Location: The Malin NOMAD, 387 Park Ave South, 5th Floor, New York, NY 10016

	Unlock the power of value-based growth, interactively working with the facilitators and collaborating with peers to document and amplify the key elements of your differentiating story.
	Learn the proven methodology for identifying your top buyer pain points, the impact of "do nothing", and how to best quantify customer value outcomes .
	Leverage our proprietary PIVOT framework to design your compelling value story, uniting your team with an inspiring narrative that resonates with your buyers and converts more prospects to "Yes".
	Get advice and input from your peers on what has worked best for them, and how to tune your value messaging and activate your GTM teams for greater growth - pre and post-sale.

"It has been a fantastic engagement with Genius Drive. I knew that if we were going to grow as an organization, we needed to be able to have the value conversation and defend the price we are bringing to the table. We stand by our great product but it has to be defensible.

When we started, we were in a competitive situation and I knew the other company would put together a great deck about why how they can support the business better than we could.

It was a David and Goliath scenario. I knew that if we could extract metrics that were tied to the business, what it meant to achieve the outcomes personally and professionally, we could punch above our weight. And we did.

You can't just sell software and technical problems. You have to shape business problems with great value storytelling and a CFO-ready business case."

Aloysius Boyle, Chief Executive Officer, Caveonix (Compliance & Risk Management Solution)

Thomas Pisello

Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience, and is the Managing Partner / Founder of value consultancy Genius Drive.

He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, AI pioneer Connotate Technology and several more.

Tom is the creator of the “Evolved Selling Institute”, Business Value Collective (BVC) community, author of the bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide”, and the founder of the purpose-driven Growth through Grief and author of the self-help book by the same name.

Marian Desimone

Marian Desimone is a business value professional with experience across a spectrum of roles, including business value practice start-up, assisting marketing teams in creating compelling value stories, up-skilling global enterprise sales team on business value execution, development of business value curriculum, value program consulting, and setting up value competency frameworks for value realization teams.

Through this wide-ranging experience, Marian excels at helping organizations write their value stories, assess their value maturity, determine their value competencies and quickly zero in on value areas that represent the most significant business opportunities.

Mission Statement

To empower companies to clearly communicate, quantify and activate value-based growth at every stage of the customer journey.

The meaning of the company name, Genius Drive: Helping you implement the wisdom of value (the Genius), developing and delivering value programs at scale faster and more efficiently than you could on your own (the Drive).

Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do, our best practice of combining modern buyer neuroscience, value quantification and value storytelling to better engage attention, motivate buyers, accelerate buying decisions and grow their relationship with you.